2026-05-04T05:19:58Zhttps://dataverse.harvard.edu/oai

doi:10.7910/DVN/0V3QKB2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Winnipeg, Manitoba, Canadadoi:10.7910/DVN/0V3QKBHarvard Dataverse2008-02-1112008, "Stowell Datasets Digital Archive: Winnipeg, Manitoba, Canada", https://doi.org/10.7910/DVN/0V3QKB, Harvard Dataverse, V1, UNF:3:wm9lGFm62bDEwkaUyJTH8A== [fileUNF]Stowell Datasets Digital Archive: Winnipeg, Manitoba, Canadadoi:10.7910/DVN/0V3QKBN/ALeigh Stowell & Company, Inc., Seattle, Washington, United StatesHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-01-22psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>19941999United States and CanadaWinnipeg, ManitobaMedia MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Generic_METHOD.pdfThe original methodology text provided to Stowell and Company, Inc.’s client is not available for all media market studies. The following “generic” documentation is provided in lieu of or to augment the original methodology text. This information was extracted from Stowell and Company, Inc.’s market research reports. Since some of the Stowell media market studies did not include psychometric questions, the sections entitled “Values Selection Design,” “Value Profile Analysis,” and “Attitude Dimensions” may not apply to this survey. application/pdfWinnipeg 1994.tabWinnipeg 1994. Original data is in SPSS format. text/tab-separated-valuesWinnipeg 1995.tabWinnipeg 1995. Original data is in SPSS format. text/tab-separated-valuesWinnipeg_1998_METHOD.pdfLeigh Stowell and Company, Inc.’s report of methodology given to clients is attached. In addition to this study-specific text, a generic methodology text is also attached. application/pdfWinnipeg_1998_QNR.pdfThe attached questionnaire, transferred into Adobe PDF file format, is an unedited Leigh Stowell and Company, Inc. working file from which the Computer Aided Telephone Interview (CATI) instructions were derived. It includes question "skip sequences" (for example, if respondent answers "yes" to question #x, then skip to question #y) not shown elsewhere. Note that all other available interviewer instructions are listed at the data variable level. application/pdfWinnipeg 1998.tabWinnipeg 1998. Original data is in SPSS format. text/tab-separated-valuesWinnipeg 1999.tabWinnipeg 1999. Original data is in SPSS format. text/tab-separated-values

doi:10.7910/DVN/0WGLK32025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Washington D.C., USAdoi:10.7910/DVN/0WGLK3Harvard Dataverse2008-02-1112008, "Stowell Datasets Digital Archive: Washington D.C., USA", https://doi.org/10.7910/DVN/0WGLK3, Harvard Dataverse, V1, UNF:3:0Tsq8eGroK91/r8fCa3C8A== [fileUNF]Stowell Datasets Digital Archive: Washington D.C., USAdoi:10.7910/DVN/0WGLK3N/ALeigh Stowell & Company, Inc., Seattle, Washington, United StatesHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-01-22psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>19931997United States and CanadaWashington D.C.Media MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Generic_METHOD.pdfThe original methodology text provided to Stowell and Company, Inc.’s client is not available for all media market studies. The following “generic” documentation is provided in lieu of or to augment the original methodology text. This information was extracted from Stowell and Company, Inc.’s market research reports. Since some of the Stowell media market studies did not include psychometric questions, the sections entitled “Values Selection Design,” “Value Profile Analysis,” and “Attitude Dimensions” may not apply to this survey. application/pdfWashington DC 1993.tabWashington DC 1993. Original data is in SPSS format.text/tab-separated-valuesWashington DC 1994.tabWashington DC 1994. Original data is in SPSS format.text/tab-separated-valuesWashington DC 1995.tabWashington DC 1995. Original data is in SPSS format.text/tab-separated-valuesWashington DC 1996.tabWashington DC 1996. Original data is in SPSS format.text/tab-separated-valuesWashington DC_1997_METHOD.pdfLeigh Stowell and Company, Inc.’s report of methodology given to clients is attached. In addition to this study-specific text, a generic methodology text is also attached. application/pdfWashington DC 1997.tabWashington DC 1997. Original data is in SPSS format.text/tab-separated-values

doi:10.7910/DVN/1WNWDT2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Kalamazoo, Michigan, USAdoi:10.7910/DVN/1WNWDTHarvard Dataverse2008-01-2812008, "Stowell Datasets Digital Archive: Kalamazoo, Michigan, USA", https://doi.org/10.7910/DVN/1WNWDT, Harvard Dataverse, V1, UNF:3:E8j+gf6qVEnnI2oludJ82g== [fileUNF]Stowell Datasets Digital Archive: Kalamazoo, Michigan, USAdoi:10.7910/DVN/1WNWDTN/ALeigh Stowell & Company, Inc., Seattle, Washington, United StatesHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-01-22psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>19951995United States and CanadaKalamazoo, MichiganMedia MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Generic_METHOD.pdfapplication/pdfKalamazoo 1995.tabKalamazoo 1995. Original data is in SPSS format.text/tab-separated-values

doi:10.7910/DVN/2LNJ032025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Tyler, Texas, USAdoi:10.7910/DVN/2LNJ03Harvard Dataverse2008-02-1112008, "Stowell Datasets Digital Archive: Tyler, Texas, USA", https://doi.org/10.7910/DVN/2LNJ03, Harvard Dataverse, V1, UNF:3:IZ5g661KA09vBlF1tTT/Dw== [fileUNF]Stowell Datasets Digital Archive: Tyler, Texas, USAdoi:10.7910/DVN/2LNJ03N/ALeigh Stowell & Company, Inc., Seattle, Washington, United StatesHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-01-22psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>20022003United States and CanadaTyler, TexasMedia MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Generic_METHOD.pdfThe original methodology text provided to Stowell and Company, Inc.’s client is not available for all media market studies. The following “generic” documentation is provided in lieu of or to augment the original methodology text. This information was extracted from Stowell and Company, Inc.’s market research reports. Since some of the Stowell media market studies did not include psychometric questions, the sections entitled “Values Selection Design,” “Value Profile Analysis,” and “Attitude Dimensions” may not apply to this survey. application/pdfTyler_2002_METHOD.pdfLeigh Stowell and Company, Inc.’s report of methodology given to clients is attached. In addition to this study-specific text, a generic methodology text is also attached. application/pdfTyler_2002_QNR.pdfThe attached questionnaire, transferred into Adobe PDF file format, is an unedited Leigh Stowell and Company, Inc. working file from which the Computer Aided Telephone Interview (CATI) instructions were derived. It includes question "skip sequences" (for example, if respondent answers "yes" to question #x, then skip to question #y) not shown elsewhere. Note that all other available interviewer instructions are listed at the data variable level. application/pdfTyler 2002.tabTyler 2002. Original data is in SPSS format. text/tab-separated-valuesTyler 2003.tabTyler 2003. Original data is in SPSS format. text/tab-separated-values

doi:10.7910/DVN/4GMHCM2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Oklahoma City, Oklahoma, USAdoi:10.7910/DVN/4GMHCMHarvard Dataverse2008-02-0712008, "Stowell Datasets Digital Archive: Oklahoma City, Oklahoma, USA", https://doi.org/10.7910/DVN/4GMHCM, Harvard Dataverse, V1, UNF:3:mPTnLuCNYOZ8+jrIgjMRHQ== [fileUNF]Stowell Datasets Digital Archive: Oklahoma City, Oklahoma, USAdoi:10.7910/DVN/4GMHCMN/ALeigh Stowell & Company, Inc., Seattle, Washington, United StatesHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-02-07psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>19941994United States and CanadaOklahoma City, OklahomaMedia MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Generic_METHOD.pdfThe original methodology text provided to Stowell and Company, Inc.’s client is not available for all media market studies. The following “generic” documentation is provided in lieu of or to augment the original methodology text. This information was extracted from Stowell and Company, Inc.’s market research reports. Since some of the Stowell media market studies did not include psychometric questions, the sections entitled “Values Selection Design,” “Value Profile Analysis,” and “Attitude Dimensions” may not apply to this survey. application/pdfOklahoma City 1994.tabOklahoma City 1994. Original data is in SPSS format. text/tab-separated-values

doi:10.7910/DVN/4LBR7N2025-04-15T15:08:50ZWSU_Data_Center

Stowell Datasets Digital Archive: Vancouver Island, British Columbia, Canadadoi:10.7910/DVN/4LBR7NHarvard Dataverse2008-02-1112008, "Stowell Datasets Digital Archive: Vancouver Island, British Columbia, Canada", https://doi.org/10.7910/DVN/4LBR7N, Harvard Dataverse, V1, UNF:3:p+z60jtR5wj7YusMpHvIlA== [fileUNF]Stowell Datasets Digital Archive: Vancouver Island, British Columbia, Canadadoi:10.7910/DVN/4LBR7NN/ALeigh Stowell & Company, Inc., Seattle, Washington, United StatesHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-01-22psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>19931998United States and CanadaVancouver Island, British ColumbiaMedia MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Generic_METHOD.pdfThe original methodology text provided to Stowell and Company, Inc.’s client is not available for all media market studies. The following “generic” documentation is provided in lieu of or to augment the original methodology text. This information was extracted from Stowell and Company, Inc.’s market research reports. Since some of the Stowell media market studies did not include psychometric questions, the sections entitled “Values Selection Design,” “Value Profile Analysis,” and “Attitude Dimensions” may not apply to this survey. application/pdfVancouver Island 1993.tabVancouver Island 1993. Original data is in SPSS format.text/tab-separated-valuesVancouver Island 1994.tabVancouver Island 1994. Original data is in SPSS format.text/tab-separated-valuesVancouver Island_1995_QNR.pdfThe attached questionnaire, transferred into Adobe PDF file format, is an unedited Leigh Stowell and Company, Inc. working file from which the Computer Aided Telephone Interview (CATI) instructions were derived. It includes question "skip sequences" (for example, if respondent answers "yes" to question #x, then skip to question #y) not shown elsewhere. Note that all other available interviewer instructions are listed at the data variable level. application/pdfVancouver Island 1995.tabVancouver Island 1995. Original data is in SPSS format.text/tab-separated-valuesVancouver Island_1998_METHOD.pdfLeigh Stowell and Company, Inc.’s report of methodology given to clients is attached. In addition to this study-specific text, a generic methodology text is also attached. application/pdfVancouver Island_1998_QNR.pdfapplication/pdfVancouver Island 1998.tabVancouver Island 1998. Original data is in SPSS format.text/tab-separated-values

doi:10.7910/DVN/590L7B2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: San Jose, California, USAdoi:10.7910/DVN/590L7BHarvard Dataverse2008-02-1112008, "Stowell Datasets Digital Archive: San Jose, California, USA", https://doi.org/10.7910/DVN/590L7B, Harvard Dataverse, V1, UNF:3:alhs59/KvItLTSIyDzxXyw== [fileUNF]Stowell Datasets Digital Archive: San Jose, California, USAdoi:10.7910/DVN/590L7BN/ALeigh Stowell & Company, Inc., Seattle, Washington, United StatesHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-01-22psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>20002001United States and CanadaSan Jose, CaliforniaMedia MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Generic_METHOD.pdfThe original methodology text provided to Stowell and Company, Inc.’s client is not available for all media market studies. The following “generic” documentation is provided in lieu of or to augment the original methodology text. This information was extracted from Stowell and Company, Inc.’s market research reports. Since some of the Stowell media market studies did not include psychometric questions, the sections entitled “Values Selection Design,” “Value Profile Analysis,” and “Attitude Dimensions” may not apply to this survey. application/pdfSan Jose_2000_METHOD.pdfLeigh Stowell and Company, Inc.’s report of methodology given to clients is attached. In addition to this study-specific text, a generic methodology text is also attached. application/pdfSan Jose 2000.tabSan Jose 2000. Original data is in SPSS format.text/tab-separated-valuesSan Jose_2001_METHOD.pdfapplication/pdfSan Jose 2001.tabSan Jose 2001. Original data is in SPSS format.text/tab-separated-values

doi:10.7910/DVN/6A8HGS2025-04-15T15:08:50ZWSU_Data_Center

Stowell Datasets Digital Archive: Des Moines, Iowa, USAdoi:10.7910/DVN/6A8HGSHarvard Dataverse2008-01-2812008, "Stowell Datasets Digital Archive: Des Moines, Iowa, USA", https://doi.org/10.7910/DVN/6A8HGS, Harvard Dataverse, V1, UNF:3:s4BYcDMiuytSeKImyioy1g== [fileUNF]Stowell Datasets Digital Archive: Des Moines, Iowa, USAdoi:10.7910/DVN/6A8HGSN/ALeigh Stowell & Company, Inc., Seattle, Washington, United StatesHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-01-22psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>19932005United States and CanadaDes Moines, IowaMedia MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Des Moines 1993.tabDes Moines 1993. Original data is in SPSS format.text/tab-separated-valuesDes Moines 2004.tabDes Moines 2004. Original data is in SPSS format.text/tab-separated-valuesDes Moines 2005.tabDes Moines 2005. Original data is in SPSS format.text/tab-separated-valuesGeneric_METHOD.pdfThe original methodology text provided to Stowell and Company, Inc.’s client is not available for all media market studies. The following “generic” documentation is provided in lieu of or to augment the original methodology text. This information was extracted from Stowell and Company, Inc.’s market research reports. Since some of the Stowell media market studies did not include psychometric questions, the sections entitled “Values Selection Design,” “Value Profile Analysis,” and “Attitude Dimensions” may not apply to this survey.application/pdf

doi:10.7910/DVN/7JWDT72025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Providence, Rhode Island, USAdoi:10.7910/DVN/7JWDT7Harvard Dataverse2008-02-1112008, "Stowell Datasets Digital Archive: Providence, Rhode Island, USA", https://doi.org/10.7910/DVN/7JWDT7, Harvard Dataverse, V1, UNF:3:xSAsABnGqsGlDSKcijFy5g== [fileUNF]Stowell Datasets Digital Archive: Providence, Rhode Island, USAdoi:10.7910/DVN/7JWDT7N/AHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-02-07psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>19931994United States and CanadaProvidence, Rhode IslandMedia MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Generic_METHOD.pdfThe original methodology text provided to Stowell and Company, Inc.’s client is not available for all media market studies. The following “generic” documentation is provided in lieu of or to augment the original methodology text. This information was extracted from Stowell and Company, Inc.’s market research reports. Since some of the Stowell media market studies did not include psychometric questions, the sections entitled “Values Selection Design,” “Value Profile Analysis,” and “Attitude Dimensions” may not apply to this survey. application/pdfProvidence 1993.tabProvidence 1993. Original data is in SPSS format. text/tab-separated-valuesProvidence 1994.tabProvidence 1994. Original data is in SPSS format. text/tab-separated-values

doi:10.7910/DVN/8QRNZU2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Houston, Texas, USAdoi:10.7910/DVN/8QRNZUHarvard Dataverse2008-01-2812008, "Stowell Datasets Digital Archive: Houston, Texas, USA", https://doi.org/10.7910/DVN/8QRNZU, Harvard Dataverse, V1, UNF:3:QppBv6iK8e1jDLhJLMrDHw== [fileUNF]Stowell Datasets Digital Archive: Houston, Texas, USAdoi:10.7910/DVN/8QRNZUN/ALeigh Stowell & Company, Inc., Seattle, Washington, United StatesHarvard DataverseDivision of Governmental Studies and ServicesYusheng Lin2008-01-22psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media useThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>19891996United States and CanadaHouston, TexasMedia MarketIndividual residents of major media marketsSurvey dataRandom digit dialing methodology (RDD)Computer Assisted Telephone Interviews (CATI)Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities. The collection may only be used for educational and related research purposes: the education and instruction of students, resea rch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities. If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee. Authorized users must: <blockquote> a) Authenticate and authorize themselves using methods for doing so provided on the Washington State University Libraries Stowell server. b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server. c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava ilable to all subsequent Authorized Users. d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users. e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company. f) Cite the source of the data that they use in the form described on the Washington State University Stowell Database Website. </blockquote>In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following: Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Hendryx, M. S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care and Community Social Capital. Health Services Research, 37(1), 85-101. Moon, C. D., Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in Major Canadian and American Cities. Social Science Quarterly, 81(3), 826-836. Moon, C. D., Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is It Really Different? State and Local Government Review, 33(3), 195-201. Pierce, J. C., & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: Aggregate and Individual Relationships in American Cities. Comparative Technology Transfer and Society, 1(1), 49-71. Pierce, J. C., Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.Generic_METHOD.pdfThe original methodology text provided to Stowell and Company, Inc.’s client is not available for all media market studies. The following “generic” documentation is provided in lieu of or to augment the original methodology text. This information was extracted from Stowell and Company, Inc.’s market research reports. Since some of the Stowell media market studies did not include psychometric questions, the sections entitled “Values Selection Design,” “Value Profile Analysis,” and “Attitude Dimensions” may not apply to this survey.application/pdfHouston 1989.tabHouston 1989. Original data is in SPSS format.text/tab-separated-valuesHouston 1993.tabHouston 1993. Original data is in SPSS format.text/tab-separated-valuesHouston 1994.tabHouston 1994. Original data is in SPSS format.text/tab-separated-valuesHouston 1995.tabHouston 1995. Original data is in SPSS format.text/tab-separated-valuesHouston 1996.tabHouston 1996. Original data is in SPSS format.text/tab-separated-valuesb2Zmc2V0OjoxMHxzZXQ6OldTVV9EYXRhX0NlbnRlcnxwcmVmaXg6Om9haV9kZGk=