2026-05-04T05:15:23Zhttps://dataverse.harvard.edu/oai

doi:10.7910/DVN/0V3QKB2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Winnipeg, Manitoba, Canadahttps://doi.org/10.7910/DVN/0V3QKBN/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-02-11Dataset

doi:10.7910/DVN/0WGLK32025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Washington D.C., USAhttps://doi.org/10.7910/DVN/0WGLK3N/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-02-11Dataset

doi:10.7910/DVN/1WNWDT2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Kalamazoo, Michigan, USAhttps://doi.org/10.7910/DVN/1WNWDTN/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-01-28Dataset

doi:10.7910/DVN/2LNJ032025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Tyler, Texas, USAhttps://doi.org/10.7910/DVN/2LNJ03N/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-02-11Dataset

doi:10.7910/DVN/4GMHCM2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Oklahoma City, Oklahoma, USAhttps://doi.org/10.7910/DVN/4GMHCMN/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-02-07Dataset

doi:10.7910/DVN/4LBR7N2025-04-15T15:08:50ZWSU_Data_Center

Stowell Datasets Digital Archive: Vancouver Island, British Columbia, Canadahttps://doi.org/10.7910/DVN/4LBR7NN/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-02-11Dataset

doi:10.7910/DVN/590L7B2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: San Jose, California, USAhttps://doi.org/10.7910/DVN/590L7BN/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-02-11Dataset

doi:10.7910/DVN/6A8HGS2025-04-15T15:08:50ZWSU_Data_Center

Stowell Datasets Digital Archive: Des Moines, Iowa, USAhttps://doi.org/10.7910/DVN/6A8HGSN/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-01-28Dataset

doi:10.7910/DVN/7JWDT72025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Providence, Rhode Island, USAhttps://doi.org/10.7910/DVN/7JWDT7N/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-02-11Dataset

doi:10.7910/DVN/8QRNZU2025-04-15T15:08:49ZWSU_Data_Center

Stowell Datasets Digital Archive: Houston, Texas, USAhttps://doi.org/10.7910/DVN/8QRNZUN/AHarvard DataverseThis is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of <st1:place w:st="on"><st1:City w:st="on">Seattle</st1:City>, <st1:State w:st="on">Washington</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the <st1:country-region w:st="on">United States</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region> starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually.<o:p></o:p> The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade.<o:p></o:p> DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the <st1:place w:st="on"><st1:PlaceType w:st="on">College</st1:PlaceTy pe> of <st1:PlaceName w:st="on">Liberal Arts</st1:PlaceName></st1:place> and the WSU Libraries.<o:p></o:p> It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.<o:p></o:p>psychographics trust property repairs home ownership medical care health insurance political ideologies womens movement banking shopping durable goods education furniture food leisure occupation restaurants automobile ownership research personal income radios consumer behavior television viewing marketing attitudes public opinion social values biographical data news media consumer attitudes consumer behavior consumer purchases newspapers perceptions products social attitudes media use2008-01-28Datasetb2Zmc2V0OjoxMHxzZXQ6OldTVV9EYXRhX0NlbnRlcnxwcmVmaXg6Om9haV9kYw==