Replication Data for Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment

10.7910/DVN/VS0RDLDotson, JeffreyJeffreyDotsonThe Ohio State UniversityLarson, JeffreyJeffreyLarsonReplication Data for Prospecting vs. Retargeting: Insights from a Geography-Based Field ExperimentHarvard Dataverse2026Business and ManagementDotson, JeffreyJeffreyDotsonThe Ohio State University2025-11-242026-02-0510.1177/109499682614227402698403739284472136text/x-r-notebooktext/tab-separated-valuestext/tab-separated-valuestext/tab-separated-values1.0MITReplication Data for Prospecting vs. Retargeting: Insights from a Geography-Based Field ExperimentR Markdown, 4.5.1