10.7910/DVN/FMGTQFEnciso, KarenKarenEnciso0000-0003-3264-6343International Center for Tropical Agriculture - CIATBurkart, StefanStefanBurkart0000-0002-7558-9177International Center for Tropical Agriculture - CIATReplication Data for: Consumer Preferences and Market Segmentation for Differentiated Beef with Less Environmental ImpactHarvard Dataverse2020Agricultural SciencesEarth and Environmental SciencesSocial SciencesConsumer segmentationProduct differentiationImproved forageEco-efficiencySustainable beefEnvironmental impactIncentives for technology adoptionSupply chainLatin America and the CaribbeanCrops for Nutrition & HealthLivestock productionClimate changeProduct differentiationSupply chainConsumer behaviorCIAT Data and Research MethodsInternational Center for Tropical Agriculture - CIATInternational Center for Tropical AgricultureInternational Center for Tropical Agriculture2018-04-012018-08-132021-03-082016-05-01/2016-06-30Survey Data10568/7702610568/8918710568/7702410568/8918610568/7702610568/770263635234664application/vnd.ms-exceltext/tab-separated-values2.0The aim of this study was to define consumer segments interested in purchasing beef with less environmental impact (derived from production systems with improved forages) and to determine their willingness to pay (WTP) for such products. A semi-structured questionnaire was applied to a total of 354 randomly selected meat consumers in Cali (Valle del Cauca Department), Popayán (Cauca Department) and in the Municipalities of Mercaderes and Patía (both Cauca Department) in Colombia.Sistema General de Regalías (SGR), ColombiaA256LivestockPlus Project of the CGIAR Research Program CCAFSG335CGIAR Research Program Livestock & FishA122