Replication Data for: The Variable Persuasiveness of Political Rhetoric (doi:10.7910/DVN/POMIFD)

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Part 1: Document Description
Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
Part 5: Other Study-Related Materials
Entire Codebook

Replication Data for: The Variable Persuasiveness of Political Rhetoric

doi:10.7910/DVN/POMIFD

Harvard Dataverse

2022-01-21

1

Blumenau, Jack E; Lauderdale, Benjamin E, 2022, "Replication Data for: The Variable Persuasiveness of Political Rhetoric", https://doi.org/10.7910/DVN/POMIFD, Harvard Dataverse, V1, UNF:6:00qe2wDft4qXZjT/ff4iZw== [fileUNF]

Replication Data for: The Variable Persuasiveness of Political Rhetoric

doi:10.7910/DVN/POMIFD

Blumenau, Jack E (UCL (University College London))

Lauderdale, Benjamin E (UCL (University College London))

Jack Blumenau

Harvard Dataverse

Jack Blumenau

Blumenau, Jack E

2021-08-06

https://doi.org/10.7910/DVN/POMIFD

Social Sciences, Persuasion (Rhetoric), Public opinion, Surveys, External validity

Which types of political rhetoric are most persuasive? Politicians make arguments that share common rhetorical elements, including metaphor, ad hominem attacks, appeals to expertise, moral appeals, and many others. However, political arguments are also highly multidimensional, making it difficult to assess the relative persuasive power of these elements. We report on a novel experimental design which assesses the relative persuasiveness of a large number of arguments that deploy a set of rhetorical elements to argue for and against proposals across a range of UK political issues. We find modest differences in the average effectiveness of rhetorical elements shared by many arguments, but also large variation in the persuasiveness of arguments of the same rhetorical type across issues. In addition to revealing that some argument-types are more effective than others in shaping public opinion, these results have important implications for the interpretation of survey-experimental studies in the field of political communication.

This dataset underwent an independent verification process that replicated the tables and figures in the primary article. For the supplementary materials, verification was performed solely for the successful execution of code. The verification process was carried out by the Odum Institute for Research in Social Science at the University of North Carolina at Chapel Hill. <br></br> The associated article has been awarded Open Materials and Open Data Badges. Learn more about the Open Practice Badges from the <a href="https://osf.io/tvyxz/wiki/home/" target="_blank">Center for Open Science</a>.<br></br> <img src="https://odum.unc.edu/files/2020/03/OpenData_PR-1.png" alt="Open Data Badge" height="77" width="80"> <img src="https://odum.unc.edu/files/2020/03/OpenMaterials_PR-1.png" alt="Open Materials Badge" height="77" width="80">

The <i>American Journal of Political Science</i> and the Odum Institute for Research in Social Science are not responsible for the accuracy or quality of data uploaded within the <i>AJPS</i> Dataverse, for the use of those data, or for interpretations or conclusions based on their use.

This dataset is made available with limited information on how it can be used. You may wish to communicate with the Contact(s) specified before use.

Blumenau, Jack E., and Benjamin E. Lauderdale. [date]. “The Variable Persuasiveness of Political Rhetoric.” <i>American Journal of Political Science</i> Forthcoming. <a href="http://ajps.org/" target="_blank">http://ajps.org/</a>

Blumenau, Jack E., and Benjamin E. Lauderdale. [date]. “The Variable Persuasiveness of Political Rhetoric.” <i>American Journal of Political Science</i> Forthcoming. <a href="http://ajps.org/" target="_blank">http://ajps.org/</a>

• Number of cases: 336

• No. of variables per record: 7

• Type of File: text/tab-separated-values

UNF:6:5k00zg4h1ZdNXtSyszL4CQ==

• Number of cases: 14

• No. of variables per record: 2

• Type of File: text/tab-separated-values

UNF:6:oTR3Vvs+2AGaqIwKPzgrhg==

• Number of cases: 3317

• No. of variables per record: 56

• Type of File: text/tab-separated-values

UNF:6:DB2EKyqwHCv0cD+fhY/Crw==

• Number of cases: 12

• No. of variables per record: 6

• Type of File: text/tab-separated-values

UNF:6:XK83X/8TbpxfBn0gLoYh/A==

• Policy - Policy
• Element - Element
• Pro.Con - Pro.Con
• Link - Link
• Excerpt - Excerpt
• Text - Text
• Alternative - Alternative
• Element - Element
• Description - Description
• ID
• W8 - weighting variable
• starttime - Interview Start Time
• endtime - Interview End Time
• voted2017 - Talking to people about the General Election in June 2017, we have found that a lot of people didn’t manage to vote. How about you – did you manage to vote in the General Election?
• pastvote_2017 - Which party did you vote for?
• pastvote_EURef - Past vote 2016 EU referendum
• politics_scale_profile_update - Describe themselves on political scale as...
• age - Age
• profile_education_level - Education qualification (highest attained)
• profile_gender - Gender
• profile_GOR - Region lived
• profile_gross_household - Income - gross household
• profile_household_children - Household size - number of children
• profile_marital_stat - Marital status
• profile_socialgrade_cie - Social Grade (Chief Income Earner) A / B / C1 / C2 / D / E
• profile_work_stat - Employment Status Main
• political_attention - political_attention
• ethnicity_new - Ethnicity
• m_m_rand_all_rnd - Randomization spec for module m_rand_all
• qselected_SKUs_1 - 1_Building_a_third_runway_at_Heathrow
• qselected_SKUs_2 - 2_Closing_large_retail_stores_on_Boxing_Day
• qselected_SKUs_3 - 3_Extending_the_Right_to_Buy
• qselected_SKUs_4 - 4_Extension_of_surveillance_powers_in_the_UK
• qselected_SKUs_5 - 5_Fracking_in_the_UK
• qselected_SKUs_6 - 6_Nationalisation_of_the_railways_in_the_UK
• qselected_SKUs_7 - 7_Quotas_for_women_on_corporate_boards
• qselected_SKUs_8 - 8_Reducing_the_legal_restrictions_on_cannabis_use
• qselected_SKUs_9 - 9_Reducing_university_tuition_fees
• qselected_SKUs_10 - 10_Renewing_Trident
• qselected_SKUs_11 - 11_Spending_07_of_GDP_on_overseas_aid
• qselected_SKUs_12 - 12_Sugar_tax_in_the_UK
• maxdiff_version_pick1
• maxdiff_version_pick2
• maxdiff_version_pick3
• maxdiff_version_pick4
• maxdiff_version_pick5
• maxdiff_version_pick6
• maxdiff_version_pick7
• maxdiff_version_pick8
• maxdiff_version_pick9
• maxdiff_version_pick10
• maxdiff_version_pick11
• maxdiff_version_pick12
• sc1
• sc2
• sc3
• sc4
• sc5
• sc6
• sc7
• sc8
• sc9
• sc10
• sc11
• sc12
• PolicyId - PolicyId
• Policy - Policy
• Description - Description
• Promptprocon - Promptprocon
• Promptpropro - Promptpropro
• Promptconcon - Promptconcon

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f4957637 Location:

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f4957637 Location:

Variable Format: character

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f4957637 Location:

Variable Format: character

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f4957637 Location:

Variable Format: character

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f4957637 Location:

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f4957637 Location:

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f4957686 Location:

Variable Format: character

Notes: UNF:6:Qu561COl2SlUB2yEQtdjfQ==

f4957642 Location:

Summary Statistics: Min. 1.0; Mean 1659.0; StDev 957.6797481413084; Max. 3317.0; Valid 3317.0;

Variable Format: numeric

Notes: UNF:6:jLcu28Ne4TmL0PGd/j/2eA==

f4957642 Location:

Summary Statistics: StDev 0.5131471005652403; Max. 6.685318247376599; Mean 1.0; Valid 3317.0; Min. 0.420881112675683;

Variable Format: numeric

Notes: UNF:6:gUNVGP5HmALL0h2x8QVgyQ==

f4957642 Location:

Variable Format: character

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f4957642 Location:

Variable Format: character

Notes: UNF:6:tqR1ylNRJ+dCfkbQRPFUHA==

f4957642 Location:

Summary Statistics: Max. 99.0; Valid 3317.0; StDev 8.30094388879558; Mean 1.8812179680434102; Min. 1.0

Variable Format: numeric

Notes: UNF:6:LKhjE3FhTtVioBJ+2HGWNA==

f4957642 Location:

Summary Statistics: Mean 5.653930933137385; Min. 1.0; Valid 2722.0; Max. 99.0; StDev 18.686901698507587

Variable Format: numeric

Notes: UNF:6:N1LmAp7siYa8XEnd7YcybQ==

f4957642 Location:

Summary Statistics: Max. 4.0; Mean 1.7145010551703364; Min. 1.0; StDev 0.7413824377151553; Valid 3317.0

Variable Format: numeric

Notes: UNF:6:My+8x3PZblOSynV/F6JW9A==

f4957642 Location:

Summary Statistics: Min. 1.0; Valid 3317.0; Max. 98.0; StDev 4.520104334597985; Mean 5.014169430208014

Variable Format: numeric

Notes: UNF:6:nuBbNCGVERN7y4cNg27YFA==

f4957642 Location:

Summary Statistics: StDev 16.805997624247897; Valid 3317.0; Max. 119.0; Mean 49.34368405185409; Min. 18.0

Variable Format: numeric

Notes: UNF:6:0CDy49mzAWCmCNxO39KWrw==

f4957642 Location:

Summary Statistics: Valid 3317.0; Min. 1.0; StDev 5.216110638003591; Max. 20.0; Mean 12.444678926741046

Variable Format: numeric

Notes: UNF:6:hLkxvUG+7N9xIzt1thcp4w==

f4957642 Location:

Summary Statistics: StDev 0.4965169708805908; Mean 1.559541754597528; Max. 2.0; Valid 3317.0; Min. 1.0

Variable Format: numeric

Notes: UNF:6:OvAdag4aApibPpthHHlGUg==

f4957642 Location:

Summary Statistics: Max. 11.0; StDev 2.9645896407667647; Valid 3317.0; Min. 1.0; Mean 6.208622249020199;

Variable Format: numeric

Notes: UNF:6:sL9TV2NscGPtUZdAIqKgDw==

f4957642 Location:

Summary Statistics: Mean 14.23243895085902; Max. 98.0; Valid 3317.0; StDev 20.57477601805836; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:a2dq+gSjReB2lNN0Fm9Haw==

f4957642 Location:

Summary Statistics: StDev 12.501536504866502; Max. 98.0; Min. 1.0; Valid 3317.0; Mean 3.2770575821526786

Variable Format: numeric

Notes: UNF:6:25NbAUNN+GGBRzzKEES2+A==

f4957642 Location:

Summary Statistics: Min. 1.0; Max. 8.0; Mean 2.906843533313234; Valid 3317.0; StDev 2.190849944113457

Variable Format: numeric

Notes: UNF:6:HiOc8q7NY/5xvX7GAWZm2Q==

f4957642 Location:

Summary Statistics: Min. 1.0; Max. 6.0; StDev 1.468089376061546; Mean 3.3002713295146227; Valid 3317.0

Variable Format: numeric

Notes: UNF:6:kWdU0vQ8usCoUXyBcgYEIA==

f4957642 Location:

Summary Statistics: Min. 1.0; StDev 3.6188334565816915; Max. 98.0; Valid 3317.0; Mean 3.194754296050649

Variable Format: numeric

Notes: UNF:6:7UOCzK+Ofs69w8KO6LJj7Q==

f4957642 Location:

Summary Statistics: StDev 2.2497603277809923; Valid 3317.0; Min. 1.0; Mean 7.118179077479649; Max. 11.0

Variable Format: numeric

Notes: UNF:6:WOIDk7tB3hRavF0qtmPVgg==

f4957642 Location:

Summary Statistics: Min. 1.0; StDev 2.845251722985989; Valid 3317.0; Mean 1.7591196864636742; Max. 19.0;

Variable Format: numeric

Notes: UNF:6:hSdE3CHMI3OWowyHPhYbKQ==

f4957642 Location:

Variable Format: character

Notes: UNF:6:4gpYUqYkBy14SDuxlnFhyw==

f4957642 Location:

Summary Statistics: Max. 9.0; Mean 6.322882122399758; Min. 1.0; Valid 3317.0; StDev 3.775484105552027

Variable Format: numeric

Notes: UNF:6:uzWEbiOaGjLOnOTAlyGgrw==

f4957642 Location:

Summary Statistics: Max. 9.0; Valid 3317.0; Min. 1.0; StDev 3.7720889477409445; Mean 6.332529394030746

Variable Format: numeric

Notes: UNF:6:VpeMNDgcO6csaSmqdczf6Q==

f4957642 Location:

Summary Statistics: Min. 1.0; Max. 9.0; StDev 3.771235823462797; Mean 6.334941211938498; Valid 3317.0

Variable Format: numeric

Notes: UNF:6:xECcpTaEglI/N8qm1/3xBA==

f4957642 Location:

Summary Statistics: Mean 6.3325293940307485; Valid 3317.0; Max. 9.0; Min. 1.0; StDev 3.772088947740937;

Variable Format: numeric

Notes: UNF:6:RWYO3jpmZJDMrqfD8AuxLg==

f4957642 Location:

Summary Statistics: StDev 3.772088947740941; Valid 3317.0; Min. 1.0; Max. 9.0; Mean 6.3325293940307485;

Variable Format: numeric

Notes: UNF:6:lizVhwhkOppOdlug5K7qqg==

f4957642 Location:

Summary Statistics: Valid 3317.0; Max. 9.0; Mean 6.320470304492011; Min. 1.0; StDev 3.7763285660251467

Variable Format: numeric

Notes: UNF:6:JqfR+O/gBvbWCKT2b/YJFA==

f4957642 Location:

Summary Statistics: StDev 3.766944134185162; Max. 9.0; Mean 6.347000301477239; Valid 3317.0; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:bFJf9muBjLwBT7HJ4JmRig==

f4957642 Location:

Summary Statistics: Valid 3317.0; Mean 6.337353029846251; Min. 1.0; StDev 3.770380962903946; Max. 9.0;

Variable Format: numeric

Notes: UNF:6:Z6M//Vd7LMNIdWyymP0KVQ==

f4957642 Location:

Summary Statistics: Min. 1.0; Valid 3317.0; StDev 3.769524364883441; Max. 9.0; Mean 6.339764847753994;

Variable Format: numeric

Notes: UNF:6:KTtFfd5n3CHNwsspSBKJgw==

f4957642 Location:

Summary Statistics: Mean 6.337353029846249; StDev 3.770380962903951; Max. 9.0; Min. 1.0; Valid 3317.0

Variable Format: numeric

Notes: UNF:6:S0HSNZEZdefP84hbOVvhRw==

f4957642 Location:

Summary Statistics: Max. 9.0; Min. 1.0; Mean 6.322882122399757; Valid 3317.0; StDev 3.775484105552026;

Variable Format: numeric

Notes: UNF:6:FU/+0/QVPC8BoVspcQU6Cw==

f4957642 Location:

Summary Statistics: Mean 6.339764847753993; Max. 9.0; Valid 3317.0; StDev 3.7695243648834427; Min. 1.0

Variable Format: numeric

Notes: UNF:6:ps8FkPLwHzBfAT3SN2l2vA==

f4957642 Location:

Summary Statistics: Max. 756.0; Valid 3317.0; StDev 224.5855776289946; Min. -9.0; Mean 122.38378052457041

Variable Format: numeric

Notes: UNF:6:ldw0tFiIimg35J3DDNP2ew==

f4957642 Location:

Summary Statistics: Mean 121.38438347904706; Valid 3317.0; Max. 756.0; Min. -9.0; StDev 222.1715157753442;

Variable Format: numeric

Notes: UNF:6:WvXKg3Cs3+qqrP8NtdipKQ==

f4957642 Location:

Summary Statistics: StDev 221.77681237806385; Mean 120.03406692794702; Valid 3317.0; Max. 756.0; Min. -9.0;

Variable Format: numeric

Notes: UNF:6:ap1IxqRb7GhC3sFxSVxrqw==

f4957642 Location:

Summary Statistics: Min. -9.0; Max. 755.0; StDev 221.0079306484222; Mean 119.27675610491407; Valid 3317.0

Variable Format: numeric

Notes: UNF:6:2BjQxWvp/n5PSDk7NUHy9w==

f4957642 Location:

Summary Statistics: Min. -9.0; Max. 756.0; Valid 3317.0; Mean 121.65661742538443; StDev 222.48805682645505;

Variable Format: numeric

Notes: UNF:6:8uHih+hlualKcGWmBZB0dQ==

f4957642 Location:

Summary Statistics: Max. 756.0; Min. -9.0; Mean 121.09798010250219; Valid 3317.0; StDev 223.29205206999688;

Variable Format: numeric

Notes: UNF:6:D+oGmKF7cQrHHPadcbAFKg==

f4957642 Location:

Summary Statistics: Max. 754.0; Mean 119.59330720530612; StDev 221.5961523947531; Min. -9.0; Valid 3317.0

Variable Format: numeric

Notes: UNF:6:8deKoxj4IZc/Q7uvcM+M1Q==

f4957642 Location:

Summary Statistics: Mean 119.64727163099181; Min. -9.0; Valid 3317.0; StDev 221.4948047351629; Max. 756.0;

Variable Format: numeric

Notes: UNF:6:QoAaubC/kWdj4612jWdowA==

f4957642 Location:

Summary Statistics: Mean 117.30810973771484; Max. 756.0; StDev 218.74652305480512; Valid 3317.0; Min. -9.0

Variable Format: numeric

Notes: UNF:6:Of2XymgGkVpsLwDKxipldg==

f4957642 Location:

Summary Statistics: StDev 223.34865723095612; Min. -9.0; Mean 120.27735905939102; Valid 3317.0; Max. 756.0

Variable Format: numeric

Notes: UNF:6:Mdko+DlsAQr/h6vl8KoFgw==

f4957642 Location:

Summary Statistics: Valid 3317.0; Mean 121.32800723545375; Min. -9.0; StDev 223.02134616857018; Max. 755.0;

Variable Format: numeric

Notes: UNF:6:VYlZbWpdgoBY3SGZW7v2Vw==

f4957642 Location:

Summary Statistics: Valid 3317.0; Mean 119.21404883931274; StDev 221.0924993130915; Min. -9.0; Max. 756.0;

Variable Format: numeric

Notes: UNF:6:ej0e7EWO9tnyjTDniLkNow==

f4957642 Location:

Summary Statistics: Max. 9.0; Mean 6.652698221284292; Valid 3317.0; StDev 3.340358375154234; Min. 1.0

Variable Format: numeric

Notes: UNF:6:rCuXTzXm6xJO/sCNUqtlaQ==

f4957642 Location:

Summary Statistics: Max. 9.0; StDev 3.41432797223956; Min. 1.0; Mean 6.607778112752484; Valid 3317.0

Variable Format: numeric

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f4957642 Location:

Summary Statistics: Min. 1.0; Mean 6.663551401869159; StDev 3.3371344947203117; Valid 3317.0; Max. 9.0;

Variable Format: numeric

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f4957642 Location:

Summary Statistics: Max. 9.0; Min. 1.0; Valid 3317.0; Mean 6.6430509496533; StDev 3.3673095073921706;

Variable Format: numeric

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f4957642 Location:

Summary Statistics: Max. 9.0; Mean 6.659933675007536; Min. 1.0; StDev 3.3370387861840936; Valid 3317.0

Variable Format: numeric

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f4957642 Location:

Summary Statistics: StDev 3.40637903765898; Mean 6.607476635514018; Min. 1.0; Max. 9.0; Valid 3317.0

Variable Format: numeric

Notes: UNF:6:I7v5VfI2SkitOW+L9/6zqw==

f4957642 Location:

Summary Statistics: Valid 3317.0; StDev 3.346670200863005; Min. 1.0; Max. 9.0; Mean 6.664154356346096;

Variable Format: numeric

Notes: UNF:6:zckMAnwJSoSMbbYpuLV4WQ==

f4957642 Location:

Summary Statistics: Valid 3317.0; StDev 3.3804026341277136; Mean 6.635514018691584; Max. 9.0; Min. 1.0;

Variable Format: numeric

Notes: UNF:6:xHSKEdPRDLtvW4TUMuxzVA==

f4957642 Location:

Summary Statistics: Max. 9.0; Valid 3317.0; Min. 1.0; Mean 6.61893277057582; StDev 3.4069719823714024;

Variable Format: numeric

Notes: UNF:6:QG6U+R0OqtFvDAtoMGB3uA==

f4957642 Location:

Summary Statistics: Min. 1.0; Valid 3317.0; StDev 3.3747073381781365; Max. 9.0; Mean 6.639433222791681

Variable Format: numeric

Notes: UNF:6:nMMmDjAPIdtXAldSoin9uA==

f4957642 Location:

Summary Statistics: Min. 1.0; Mean 6.618329816098887; Max. 9.0; Valid 3317.0; StDev 3.3899556072392865

Variable Format: numeric

Notes: UNF:6:4w14cDYnz9sH9pNga//FPg==

f4957642 Location:

Summary Statistics: Min. 1.0; StDev 3.3684350126845612; Max. 9.0; Valid 3317.0; Mean 6.6439553813687064;

Variable Format: numeric

Notes: UNF:6:tFT9IQziG/EkurZGtcG9jg==

f4957632 Location:

Summary Statistics: Valid 12.0; Mean 6.5; StDev 3.605551275463989; Min. 1.0; Max. 12.0;

Variable Format: numeric

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f4957632 Location:

Variable Format: character

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f4957632 Location:

Variable Format: character

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f4957632 Location:

Variable Format: character

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f4957632 Location:

Variable Format: character

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f4957632 Location:

Variable Format: character

Notes: UNF:6:L21FFpBuWJ4IjWr3D+2GBg==

Label:

01_experiment_1.R

type/x-r-syntax

Label:

02_experiment_2.R

type/x-r-syntax

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argument_fixed_effect.Rdata

application/gzip

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Codebook.pdf

application/pdf

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experiment_two.sav

application/x-spss-sav

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for_against_screen.png

image/png

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header.tex

application/x-tex

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header_si.tex

application/x-tex

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liwc_dictionaries.Rdata

application/gzip

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manuscript.Rmd

application/octet-stream

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posterior_correlation.Rdata

application/x-rlang-transport

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posterior_correlation_element_policy.Rdata

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posterior_covariate_correlation_age.Rdata

application/x-rlang-transport

Label:

posterior_covariate_correlation_attention.Rdata

application/x-rlang-transport

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posterior_covariate_correlation_educ.Rdata

application/x-rlang-transport

Label:

posterior_covariate_correlation_euvote.Rdata

application/x-rlang-transport

Label:

posterior_covariate_correlation_gender.Rdata

application/x-rlang-transport

Label:

posterior_covariate_correlation_vote17.Rdata

application/x-rlang-transport

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posterior_linear.Rdata

application/x-rlang-transport

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posterior_ordered.Rdata

application/x-rlang-transport

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posterior_simple.Rdata

application/x-rlang-transport

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posterior_simple_control.Rdata

application/x-rlang-transport

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prompt_2.png

image/png

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README.txt

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rhetoric-experiment.bib

application/octet-stream

Label:

supplemental_information.Rmd

application/octet-stream

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10_Renewing_Trident.csv

text/csv

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11_Spending_0.7%_of_GDP_on_overseas_aid.csv

text/csv

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12_Sugar_tax_in_the_UK.csv

text/csv

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1_Building_a_third_runway_at_Heathrow.csv

text/csv

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2_Closing_large_retail_stores_on_Boxing_Day.csv

text/csv

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3_Extending_the_Right_to_Buy.csv

text/csv

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4_Extension_of_surveillance_powers_in_the_UK.csv

text/csv

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5_Fracking_in_the_UK.csv

text/csv

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6_Nationalisation_of_the_railways_in_the_UK.csv

text/csv

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7_Quotas_for_women_on_corporate_boards.csv

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8_Reducing_the_legal_restrictions_on_cannabis_use.csv

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9_Reducing_university_tuition_fees.csv

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correlation.R

type/x-r-syntax

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correlation_arbitrary.R

type/x-r-syntax

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correlation_element_policy.R

type/x-r-syntax

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simple.R

type/x-r-syntax

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simple_controls.R

type/x-r-syntax

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linear.R

type/x-r-syntax

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ordered.R

type/x-r-syntax

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Boxing Day.csv

text/csv

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Cannabis.csv

text/csv

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Fracking.csv

text/csv

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Heathrow.csv

text/csv

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Nationalising the railways.csv

text/csv

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Overseas aid.csv

text/csv

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Quotas for women.csv

text/csv

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Reducing tuition fees.csv

text/csv

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Renewing Trident.csv

text/csv

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Right to Buy.csv

text/csv

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Sugar tax.csv

text/csv

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Surveillance powers.csv

text/csv