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Part 1: Document Description
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Citation |
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Title: |
Replication Data for "The knowledge base of university branding: A science mapping review and future research agenda" |
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Identification Number: |
doi:10.7910/DVN/P6PLXM |
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Distributor: |
Harvard Dataverse |
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Date of Distribution: |
2026-01-23 |
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Version: |
1 |
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Bibliographic Citation: |
Nguyen, Huyen, 2026, "Replication Data for "The knowledge base of university branding: A science mapping review and future research agenda"", https://doi.org/10.7910/DVN/P6PLXM, Harvard Dataverse, V1, UNF:6:AvuPqznjUiSrlemRDjNs/w== [fileUNF] |
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Citation |
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Title: |
Replication Data for "The knowledge base of university branding: A science mapping review and future research agenda" |
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Identification Number: |
doi:10.7910/DVN/P6PLXM |
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Authoring Entity: |
Nguyen, Huyen (VNU University of Economics and Business) |
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Software used in Production: |
Scopus |
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Software used in Production: |
VOSviewer |
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Distributor: |
Harvard Dataverse |
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Access Authority: |
Nguyen, Huyen |
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Depositor: |
Nguyen, Huyen |
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Date of Deposit: |
2026-01-19 |
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Holdings Information: |
https://doi.org/10.7910/DVN/P6PLXM |
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Study Scope |
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Keywords: |
Business and Management, Social Sciences, University branding, Branding in higher eduction, bibliometric review, scopus |
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Abstract: |
This dataset contains bibliographic records retrieved from the Scopus database covering publications on university branding published between 2002 and 2025. The records were filtered based on title, abstract, and keywords to retain relevant publications, resulting in a final dataset of 655 documents. The dataset was used to conduct science mapping analyses, including co-authorship analysis and bibliographic coupling analysis, using VOSviewer |
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Time Period: |
2002-01-01-2025-10-02 |
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Date of Collection: |
2025-10-02-2025-10-02 |
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Kind of Data: |
Bibliographic data |
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Notes: |
This dataset contains raw bibliographic records exported from Scopus and subsequently filtered based on predefined inclusion and exclusion criteria to support a bibliometric analysis of university branding research. The dataset is intended for replication and transparency purposes. |
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Methodology and Processing |
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Sources Statement |
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Data Sources: |
The dataset was retrieved from the Scopus database and includes bibliographic metadata of peer-reviewed journal articles. |
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Characteristics of Source Notes: |
The sources consist of bibliographic metadata of peer-reviewed journal articles indexed in Scopus. The dataset includes information such as authors, titles, abstracts, keywords, publication years, journals, affiliations, and citation counts. Irrelevant records were excluded based on predefined inclusion and exclusion criteria, resulting in a final sample of 655 publications. |
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Documentation and Access to Sources: |
The dataset was exported from the Scopus database and is documented through the metadata description provided in this repository. Access to the data is available via the Harvard Dataverse using the assigned DOI. |
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Data Access |
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Notes: |
<a href="http://creativecommons.org/publicdomain/zero/1.0">CC0 1.0</a> |
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Other Study Description Materials |
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Related Publications |
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Citation |
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Title: |
Huyen Nguyen Thi, et al. (2025). The knowledge base of university branding: A science mapping review and future research agenda. Manuscript submitted for publication. |
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Bibliographic Citation: |
Huyen Nguyen Thi, et al. (2025). The knowledge base of university branding: A science mapping review and future research agenda. Manuscript submitted for publication. |
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File Description--f13389698 |
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File: 655doc_Dataverse.tab |
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Notes: |
UNF:6:AvuPqznjUiSrlemRDjNs/w== |
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List of Variables: |
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Variables |
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f13389698 Location: |
Variable Format: character Notes: UNF:6:ISOYZ56By5YnVfTZbx1J6A== |
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f13389698 Location: |
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Variable Format: character Notes: UNF:6:e1fAatQH7+w34F5yO/dpIQ== |
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f13389698 Location: |
Summary Statistics: StDev 4.561599922298069; Min. 2002.0; Mean 2020.0259541984733; Valid 655.0; Max. 2025.0 Variable Format: numeric Notes: UNF:6:VraqXUu+DXzEOqaQIfShOQ== |
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Variable Format: character Notes: UNF:6:QRX2NypQLEehhA9SEFlW1A== |
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f13389698 Location: |
Summary Statistics: Min. 1.0; Valid 614.0; Mean 50.767100977198716; StDev 212.92797492296702; Max. 2024.0; Variable Format: numeric Notes: UNF:6:hqOg42a64mPAoKHC4N4dag== |
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Summary Statistics: StDev 755.2118904722789; Valid 543.0; Min. 1.0; Max. 8887.0; Mean 506.97790055248595 Variable Format: numeric Notes: UNF:6:pmrbrQ5cJXey/ir8LlaCVQ== |
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f13389698 Location: |
Summary Statistics: StDev 754.06058172409; Mean 523.0662983425415; Min. 11.0; Max. 8894.0; Valid 543.0; Variable Format: numeric Notes: UNF:6:qd5KX6w5jAPJa3RK4CvgAw== |
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f13389698 Location: |
Summary Statistics: Mean 0.012213740458015222; StDev 0.31258586606582406; Max. 8.0; Min. 0.0; Valid 655.0 Variable Format: numeric Notes: UNF:6:VJPWn2qnK2oHL0ZdOeMpqA== |
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f13389698 Location: |
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