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Part 1: Document Description
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Citation |
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Title: |
Replication Data for: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses |
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Identification Number: |
doi:10.7910/DVN/ONULM3 |
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Distributor: |
Harvard Dataverse |
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Date of Distribution: |
2026-01-21 |
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Version: |
1 |
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Bibliographic Citation: |
Zhang, Zhe; Xiaoyan Deng; Matthew Thomson; Ning Ye, 2026, "Replication Data for: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses", https://doi.org/10.7910/DVN/ONULM3, Harvard Dataverse, V1 |
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Citation |
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Title: |
Replication Data for: E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses |
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Identification Number: |
doi:10.7910/DVN/ONULM3 |
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Authoring Entity: |
Zhang, Zhe (https://ror.org/02grkyz14) |
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Xiaoyan Deng (https://ror.org/00rs6vg23) |
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Matthew Thomson (https://ror.org/0072zz521) |
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Ning Ye (https://ror.org/0442n1j98) |
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Software used in Production: |
IBM SPSS Statistics |
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Distributor: |
Harvard Dataverse |
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Access Authority: |
Zhang, Zhe |
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Depositor: |
Zhang, Zhe |
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Date of Deposit: |
2025-11-30 |
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Holdings Information: |
https://doi.org/10.7910/DVN/ONULM3 |
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Study Scope |
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Keywords: |
Business and Management |
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Abstract: |
Replication package for JM-24-0609, E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses |
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Methodology and Processing |
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Sources Statement |
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Data Access |
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Notes: |
<a href="http://creativecommons.org/licenses/by-nc-nd/4.0">CC BY-NC-ND 4.0</a> |
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Other Study Description Materials |
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Related Publications |
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Citation |
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Title: |
Zhang, Zhe, Xiaoyan Deng, Matthew Thomson, and Ning Ye (2026), "E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses," Journal of Marketing (published online January 19), https://doi.org/10.1177/00222429261417970. |
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Identification Number: |
https://doi.org/10.1177/00222429261417970 |
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Bibliographic Citation: |
Zhang, Zhe, Xiaoyan Deng, Matthew Thomson, and Ning Ye (2026), "E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses," Journal of Marketing (published online January 19), https://doi.org/10.1177/00222429261417970. |
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Label: |
JM-24-0609_Billboard_Replication Package.zip |
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Notes: |
application/zip |