Replication Data for: Public Perceptions of ‘Woke’ Corporate Political Advocacy (doi:10.7910/DVN/LTYVZR)

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Document Description

Citation

Title:

Replication Data for: Public Perceptions of ‘Woke’ Corporate Political Advocacy

Identification Number:

doi:10.7910/DVN/LTYVZR

Distributor:

Harvard Dataverse

Date of Distribution:

2026-02-11

Version:

1

Bibliographic Citation:

Marsh, Wayde; Peterson, Jordan Carr, 2026, "Replication Data for: Public Perceptions of ‘Woke’ Corporate Political Advocacy", https://doi.org/10.7910/DVN/LTYVZR, Harvard Dataverse, V1

Study Description

Citation

Title:

Replication Data for: Public Perceptions of ‘Woke’ Corporate Political Advocacy

Identification Number:

doi:10.7910/DVN/LTYVZR

Authoring Entity:

Marsh, Wayde (University of Tennessee at Knoxville)

Peterson, Jordan Carr (University of Tennessee at Knoxville)

Distributor:

Harvard Dataverse

Access Authority:

Marsh, Wayde

Depositor:

Marsh, Wayde

Date of Deposit:

2026-02-07

Holdings Information:

https://doi.org/10.7910/DVN/LTYVZR

Study Scope

Keywords:

Social Sciences

Abstract:

Corporations engage in numerous forms of political advocacy. Generally, however, scholars can only speculate as to why corporations express their preferences on questions of public policy or make decisions that may negatively affect the firm's bottom line. Existing research demonstrates that public perceptions of corporate political activity depend in part on an individual's tendency to agree with the corporation's expressed position(s). Here, we examine the conditions under which individuals approve or disapprove of corporate political advocacy by testing other origins of attitudes toward such actions by firms. Specifically, we use an original survey experiment to analyze how the motives behind state legislatures criticizing a company for engaging in sustainable investment practices shape public opinion toward this sort of corporate activity. We find limited support for our hypotheses. We find mixed evidence regarding whether elite frames shift preferences for corporate political engagement, with differences across partisan identification and preferences for government sanctions. Given the salience of social and environmental complications related to climate change, as well as ongoing debates over corporate influence on public policy, our results provide new insights into how the public processes corporate political advocacy.

Methodology and Processing

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Data Access

Notes:

<a href="http://creativecommons.org/publicdomain/zero/1.0">CC0 1.0</a>

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CPT2_Code_RR.Rmd

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CPT2_Study1.csv

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CPT2_Study2.csv

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README.rtf

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