Consumer Research on Travel in South Koreadoi:10.7910/DVN/TJH903Harvard Dataverse2025-03-241Kim, YangHyeok, 2025, "Consumer Research on Travel in South Korea", https://doi.org/10.7910/DVN/TJH903, Harvard Dataverse, V1, UNF:6:4c6M6eDAzedpkVfDdDmYNQ== [fileUNF]Consumer Research on Travel in South Koreadoi:10.7910/DVN/TJH903Kim, YangHyeokHarvard DataverseKim, YangHyeokKim, YangHyeok2025-03-24Social SciencesTravel, Tourism, Expense, Cost, South KoreaThis data is part of the Weekly Travel Behavior and Planning Study, one of ConsumerInsight’s five syndicated travel studies. The study aims to track and analyze trends in the Korean travel market. It covers three main areas: travel trends, current travel behavior, and future travel plans. We plan to release travel expense data on a weekly basis. Variable labels and values are embedded within the SPSS dataset. The ConsumerInsight Panel (IBP) consists of approximately 860,000 members, all of whom were selected from our annual Automobile Syndicated Study after a thorough reliability and sincerity verification process. No panel members joined voluntarily in exchange for survey rewards. For the Weekly Travel Behavior and Planning Study, participants are selected based on South Korea’s demographic composition (gender, age, and region). Invitations are sent randomly via email, and responses are collected on a first-come, first-served basis until 500 participants complete the survey. To prevent duplicate responses, any respondent is restricted from participating again within three months. The survey is conducted weekly, starting every Monday, with the first Monday of each month marking the beginning of that month’s survey cycle.Data on various topics that make up the Weekly Travel Behavior and Planning Study will continue to be uploaded.<a href="http://creativecommons.org/publicdomain/zero/1.0">CC0 1.0</a>Travel_expense_2501w1.tab50018text/tab-separated-valuesUNF:6:4c6M6eDAzedpkVfDdDmYNQ==respondent ID250294.05.3348403E71.1761178570836684E7.500.05.059760576799999E75.3377524E70.0UNF:6:Law9HhLv/C1Z7QBMIYwZbQ==Survey Start date2.0250106E70.0.2.0250106E72.0250106E72.0250106E70.0500.0UNF:6:s/fSHX4YtPTpTHHfR5HcpQ==Total travel expenses per person(KRW)22.12269938650306174.099.0326.0.38.442328114264053.01.03200,000~300,000 won5099I do not know651less than 100,000 won305more than 400,000 won532100,000~200,000 won904300,000~400,000 won38UNF:6:xFVNwjhev4rQPZGW61mM0Q==Accommodation cost(KRW)3.65900383141762436.0239.04.01.0.261.01.898026648305439450,000~70,000 won48330,000~50,000 won36210,000~30,000 won271less than 10,000 won56570,000~100,000 won196more than 100,000 won75UNF:6:cDg7F3mloOstmifxSt8qJA==Food and beverage expenses (meals, drinks, etc.)(KRW)261.06.01.0239.0.1.48946590909989054.04.24904214559387210,000~30,000 won23450,000~70,000 won71570,000~100,000 won27330,000~50,000 won476more than 100,000 won821less than 10,000 won11UNF:6:sR4Wtff0WpzczzFmsexpBw==Transportation expenses(KRW).1.77359052268979541.06.03.0261.0239.03.3103448275862073570,000~100,000 won101less than 10,000 won42450,000~70,000 won486more than 100,000 won57210,000~30,000 won74330,000~50,000 won30UNF:6:fSZqHMFYUn3XFwz9YuMuQA==Shopping expenses(KRW)1.8773946360153255239.01.0261.0.1.50393922283153711.06.0570,000~100,000 won31less than 10,000 won1736more than 100,000 won18450,000~70,000 won22210,000~30,000 won29330,000~50,000 won16UNF:6:Fc3TSsoJbRpmmYkimDbUCA==Entertainment/culture/sports-related expenses (including admission/use/viewing fees)(KRW)6.0.239.01.02.091954022988505261.01.4933095709868941.0450,000~70,000 won33210,000~30,000 won64570,000~100,000 won21less than 10,000 won132330,000~50,000 won126more than 100,000 won18UNF:6:s6KvIbkqFcF78Ci3uXFE+g==Other(KRW).6.01.01.0239.01.40613026819923361.017066277945622261.06more than 100,000 won4210,000~30,000 won27570,000~100,000 won5450,000~70,000 won9330,000~50,000 won61less than 10,000 won210UNF:6:jryu9VoWCnyYg54Pjnk5nQ==Travel destination6.0174.0326.07.86196319018404916.01.0.4.9894622320240816ChungCheongnam-do1710Ulsan211Busan245ChungCheongbuk-do204Gyeonggi-do3412Gyeonsangnam-do1815Jeollanam-do261Inchoen109Daegu58Gyeonsangbuk-do247Daejeon914Gwangju316Jeju-do343Gangwon-do6313Jeollabuk-do162Seoul21UNF:6:cxkVV2i2dnIuNcHUfR2xaA==Number of travel companions.99.06.0153374233128821.016.617592467751033.0326.0174.033 persons6544 persons5399I do not know1022 persons981Alone335more than 5 persons67UNF:6:4ACIpGZSxgBFKwAJM95h+g==Duration of travel326.02.736196319018406.9.37251511822412999.01.0174.01.034 days 3 nights3645 days 4 nights1899I do not know356 days 5 nights46more than 7 days 6 nights1123 days 2 nights7512 days 1 night179UNF:6:w3dCi6QPc1GH0F54kAPpqg==Gender.1.00.50043668305540452.01.49199999999999980.0500.01.01Male2542Female246UNF:6:lTo4BCcgg5Mn76w/nDyk5g==Age4.1320.06.04.02.01.3763592298011877500.0.440s107660s103330s89550s117220s84UNF:6:v/k5KlDI3XtnaQnF5qldeg==Marital status1.00.00.556524427925457.500.03.02.01.72999999999999982Single3091Married1633Other(Divored, widowed, etc.)28UNF:6:DYwNCNfLQbGnUtXDnBfb7Q==Age of the youngest child1.82453881399314621.06.00.03.03.1540000000000017500.0.3Infant ~ Elementary school811Unmarried1635Unmarried adult1194Middle/High school student496Married adult512Newlywed period(no child)37UNF:6:XakuvjIui9EDoQpraRrSkA==Occupation4.774.8.04.02.02561848839336460.0500.01.06Full time homemaker708Unemployed/Other901Self-employed357University/Graduate student182Sales/Service worker213Skilled worker/General labor worker435Management/Executive/Professional234Office worker/Technical worker200UNF:6:a8OrPK2EgyrcLy5A7mwEfw==Household monthly income42.351283314638670.028.0079999999999924.0.1.099.0500.04more than 7m12235m ~ 7m10899NA1311less than 3m5523m ~ 5m84UNF:6:Xp0U/kmU0nNY25OkWVvMXA==Introduction of Consumer Research on Travel.pdfIntroduction of the 'Weekly Travel Behavior and Planning Study' and Travel expense dataapplication/pdfTravel_expense_codebook.pdfVariable Codebook of Travel_expense.savapplication/pdf