Replication Data for Prospecting vs. Retargeting: Insights from a Geography-Based Field Experimenthttps://doi.org/10.7910/DVN/VS0RDLDotson, JeffreyLarson, JeffreyHarvard Dataverse2026-02-052026-02-05T20:08:05ZReplication Data for Prospecting vs. Retargeting: Insights from a Geography-Based Field ExperimentBusiness and ManagementLarson, Jeffrey S. and Jeffrey P. Dotson (2026), "Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment," Journal of Interactive Marketing (published online January 27), https://doi.org/10.1177/10949968261422740., doi, https://doi.org/10.1177/10949968261422740, https://doi.org/10.1177/109499682614227402026-02-05Dotson, Jeffrey2025-11-24MIT