{"@context":{"@language":"en","@vocab":"https://schema.org/","citeAs":"cr:citeAs","column":"cr:column","conformsTo":"dct:conformsTo","cr":"http://mlcommons.org/croissant/","rai":"http://mlcommons.org/croissant/RAI/","data":{"@id":"cr:data","@type":"@json"},"dataType":{"@id":"cr:dataType","@type":"@vocab"},"dct":"http://purl.org/dc/terms/","examples":{"@id":"cr:examples","@type":"@json"},"extract":"cr:extract","field":"cr:field","fileProperty":"cr:fileProperty","fileObject":"cr:fileObject","fileSet":"cr:fileSet","format":"cr:format","includes":"cr:includes","isLiveDataset":"cr:isLiveDataset","jsonPath":"cr:jsonPath","key":"cr:key","md5":"cr:md5","parentField":"cr:parentField","path":"cr:path","recordSet":"cr:recordSet","references":"cr:references","regex":"cr:regex","repeated":"cr:repeated","replace":"cr:replace","sc":"https://schema.org/","separator":"cr:separator","source":"cr:source","subField":"cr:subField","transform":"cr:transform","wd":"https://www.wikidata.org/wiki/"},"@type":"sc:Dataset","conformsTo":"http://mlcommons.org/croissant/1.0","name":"Replication Data for Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment","url":"https://doi.org/10.7910/DVN/VS0RDL","creator":[{"@type":"Person","givenName":"Jeffrey","familyName":"Dotson","affiliation":{"@type":"Organization","name":"The Ohio State University"},"name":"Dotson, Jeffrey"},{"@type":"Person","givenName":"Jeffrey","familyName":"Larson","name":"Larson, Jeffrey"}],"description":"Replication Data for Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment","keywords":["Business and Management"],"license":"https://spdx.org/licenses/MIT.html","datePublished":"2026-02-05","dateModified":"2026-02-05","includedInDataCatalog":{"@type":"DataCatalog","name":"Harvard Dataverse","url":"https://dataverse.harvard.edu"},"publisher":{"@type":"Organization","name":"Harvard Dataverse"},"version":"1.0","citeAs":"@data{DVN/VS0RDL_2026,author = {Dotson, Jeffrey and Larson, Jeffrey},publisher = {Harvard Dataverse},title = {Replication Data for Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment},year = {2026},url = {https://doi.org/10.7910/DVN/VS0RDL}}","citation":[{"@type":"CreativeWork","name":"Larson, Jeffrey S. and Jeffrey P. Dotson (2026), \"Prospecting vs. Retargeting: Insights from a Geography-Based Field Experiment,\" Journal of Interactive Marketing (published online January 27), https://doi.org/10.1177/10949968261422740.","@id":"https://doi.org/10.1177/10949968261422740","identifier":"https://doi.org/10.1177/10949968261422740","url":"https://doi.org/10.1177/10949968261422740"}],"distribution":[{"@type":"cr:FileObject","@id":"MattressDataShare.Rmd","name":"MattressDataShare.Rmd","encodingFormat":"text/x-r-notebook","md5":"838d72d6d4f4af05656d852c128ce6e5","contentSize":"2698","description":"","contentUrl":"https://dataverse.harvard.edu/api/access/datafile/13179084"},{"@type":"cr:FileObject","@id":"RatioAnalyses.csv","name":"RatioAnalyses.csv","encodingFormat":"text/comma-separated-values","md5":"dc50c6310fdfff5c78dbf2e0ce80ea42","contentSize":"39284","description":"","contentUrl":"https://dataverse.harvard.edu/api/access/datafile/13179086?format=original"},{"@type":"cr:FileObject","@id":"RatioAnalysesCondition.csv","name":"RatioAnalysesCondition.csv","encodingFormat":"text/comma-separated-values","md5":"5c741da3f95a9723bfe974298902ceca","contentSize":"4037","description":"","contentUrl":"https://dataverse.harvard.edu/api/access/datafile/13179085?format=original"},{"@type":"cr:FileObject","@id":"WeeklyAnalyses.csv","name":"WeeklyAnalyses.csv","encodingFormat":"text/comma-separated-values","md5":"8006fce790da51f82e5012e0ac944918","contentSize":"472136","description":"","contentUrl":"https://dataverse.harvard.edu/api/access/datafile/13179083?format=original"}],"recordSet":[{"@type":"cr:RecordSet","field":[{"@type":"cr:Field","name":"DMA_NAME","description":"DMA_NAME","dataType":"sc:Text","source":{"@id":"38638162","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"DMA_NAME"}}},{"@type":"cr:Field","name":"DMA_CONDITION","description":"DMA_CONDITION","dataType":"sc:Integer","source":{"@id":"38638157","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"DMA_CONDITION"}}},{"@type":"cr:Field","name":"FP","description":"FP","dataType":"sc:Float","source":{"@id":"38638159","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"FP"}}},{"@type":"cr:Field","name":"GP","description":"GP","dataType":"sc:Float","source":{"@id":"38638151","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"GP"}}},{"@type":"cr:Field","name":"FR","description":"FR","dataType":"sc:Float","source":{"@id":"38638149","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"FR"}}},{"@type":"cr:Field","name":"GR","description":"GR","dataType":"sc:Float","source":{"@id":"38638154","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"GR"}}},{"@type":"cr:Field","name":"GB","description":"GB","dataType":"sc:Float","source":{"@id":"38638164","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"GB"}}},{"@type":"cr:Field","name":"sales","description":"sales","dataType":"sc:Float","source":{"@id":"38638152","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"sales"}}},{"@type":"cr:Field","name":"oc","description":"oc","dataType":"sc:Float","source":{"@id":"38638160","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"oc"}}},{"@type":"cr:Field","name":"aov","description":"aov","dataType":"sc:Float","source":{"@id":"38638165","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"aov"}}},{"@type":"cr:Field","name":"POPN","description":"POPN","dataType":"sc:Integer","source":{"@id":"38638161","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"POPN"}}},{"@type":"cr:Field","name":"Condition","description":"Condition","dataType":"sc:Integer","source":{"@id":"38638150","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"Condition"}}},{"@type":"cr:Field","name":"FPI","description":"FPI","dataType":"sc:Float","source":{"@id":"38638163","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"FPI"}}},{"@type":"cr:Field","name":"GPI","description":"GPI","dataType":"sc:Float","source":{"@id":"38638156","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"GPI"}}},{"@type":"cr:Field","name":"FRI","description":"FRI","dataType":"sc:Float","source":{"@id":"38638155","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"FRI"}}},{"@type":"cr:Field","name":"GRI","description":"GRI","dataType":"sc:Float","source":{"@id":"38638153","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"GRI"}}},{"@type":"cr:Field","name":"Brand Paid Search","description":"Brand Paid Search","dataType":"sc:Float","source":{"@id":"38638158","fileObject":{"@id":"RatioAnalyses.csv"},"extract":{"column":"Brand Paid Search"}}}]},{"@type":"cr:RecordSet","field":[{"@type":"cr:Field","name":"DMA_CONDITION","description":"DMA_CONDITION","dataType":"sc:Integer","source":{"@id":"38638139","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"DMA_CONDITION"}}},{"@type":"cr:Field","name":"FP","description":"FP","dataType":"sc:Float","source":{"@id":"38638142","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"FP"}}},{"@type":"cr:Field","name":"GP","description":"GP","dataType":"sc:Float","source":{"@id":"38638143","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"GP"}}},{"@type":"cr:Field","name":"FR","description":"FR","dataType":"sc:Float","source":{"@id":"38638141","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"FR"}}},{"@type":"cr:Field","name":"GR","description":"GR","dataType":"sc:Float","source":{"@id":"38638140","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"GR"}}},{"@type":"cr:Field","name":"GB","description":"GB","dataType":"sc:Float","source":{"@id":"38638147","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"GB"}}},{"@type":"cr:Field","name":"sales","description":"sales","dataType":"sc:Float","source":{"@id":"38638137","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"sales"}}},{"@type":"cr:Field","name":"oc","description":"oc","dataType":"sc:Float","source":{"@id":"38638138","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"oc"}}},{"@type":"cr:Field","name":"aov","description":"aov","dataType":"sc:Float","source":{"@id":"38638145","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"aov"}}},{"@type":"cr:Field","name":"mf","description":"mf","dataType":"sc:Float","source":{"@id":"38638148","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"mf"}}},{"@type":"cr:Field","name":"amzo","description":"amzo","dataType":"sc:Float","source":{"@id":"38638144","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"amzo"}}},{"@type":"cr:Field","name":"amzs","description":"amzs","dataType":"sc:Float","source":{"@id":"38638146","fileObject":{"@id":"RatioAnalysesCondition.csv"},"extract":{"column":"amzs"}}}]},{"@type":"cr:RecordSet","field":[{"@type":"cr:Field","name":"WEEK","description":"WEEK","dataType":"sc:Integer","source":{"@id":"38638174","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"WEEK"}}},{"@type":"cr:Field","name":"DMA_NAME","description":"DMA_NAME","dataType":"sc:Text","source":{"@id":"38638172","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"DMA_NAME"}}},{"@type":"cr:Field","name":"GPLevel","description":"GPLevel","dataType":"sc:Float","source":{"@id":"38638182","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"GPLevel"}}},{"@type":"cr:Field","name":"GRLevel","description":"GRLevel","dataType":"sc:Float","source":{"@id":"38638176","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"GRLevel"}}},{"@type":"cr:Field","name":"FPLevel","description":"FPLevel","dataType":"sc:Float","source":{"@id":"38638169","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"FPLevel"}}},{"@type":"cr:Field","name":"FRLevel","description":"FRLevel","dataType":"sc:Float","source":{"@id":"38638177","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"FRLevel"}}},{"@type":"cr:Field","name":"DMA_CONDITION","description":"DMA_CONDITION","dataType":"sc:Integer","source":{"@id":"38638173","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"DMA_CONDITION"}}},{"@type":"cr:Field","name":"TotOrders","description":"TotOrders","dataType":"sc:Integer","source":{"@id":"38638168","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"TotOrders"}}},{"@type":"cr:Field","name":"TotSales","description":"TotSales","dataType":"sc:Float","source":{"@id":"38638179","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"TotSales"}}},{"@type":"cr:Field","name":"mf","description":"mf","dataType":"sc:Integer","source":{"@id":"38638167","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"mf"}}},{"@type":"cr:Field","name":"amzo","description":"amzo","dataType":"sc:Integer","source":{"@id":"38638184","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"amzo"}}},{"@type":"cr:Field","name":"amzs","description":"amzs","dataType":"sc:Float","source":{"@id":"38638171","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"amzs"}}},{"@type":"cr:Field","name":"POPN","description":"POPN","dataType":"sc:Float","source":{"@id":"38638166","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"POPN"}}},{"@type":"cr:Field","name":"WkInd","description":"WkInd","dataType":"sc:Integer","source":{"@id":"38638180","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"WkInd"}}},{"@type":"cr:Field","name":"WkIndO","description":"WkIndO","dataType":"sc:Integer","source":{"@id":"38638183","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"WkIndO"}}},{"@type":"cr:Field","name":"logord","description":"logord","dataType":"sc:Float","source":{"@id":"38638170","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"logord"}}},{"@type":"cr:Field","name":"logsales","description":"logsales","dataType":"sc:Float","source":{"@id":"38638175","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"logsales"}}},{"@type":"cr:Field","name":"logamz","description":"logamz","dataType":"sc:Float","source":{"@id":"38638178","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"logamz"}}},{"@type":"cr:Field","name":"logmf","description":"logmf","dataType":"sc:Float","source":{"@id":"38638181","fileObject":{"@id":"WeeklyAnalyses.csv"},"extract":{"column":"logmf"}}}]}]}