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Authorized users of the Washington State University Stowell database are currently enrolled students of Washington State University or of other non-profit public or private colleges and universities; and faculty and researchers currently employed by or affiliated with Washington State University or other non-profit public or private colleges and universities.

\r

The collection may only be used for educational and related research purposes: the education and instruction of students, resea\nrch activities related to such education and instruction, and other research by Washington State University or other non-profit public or private colleges and universities.\n

\r

\r

If a party wishes to use the collection for commercial purposes, said party must execute a separate agreement with Leigh Stowell & Company. Commercial uses shall mean any purposes or uses other than educational and related research purposes including without limitation any services that result in the payment or collection of a fee.

\r

\r

Authorized users must:

\r
\r

a) Authenticate and authorize themselves using methods for doing so provided on\nthe Washington State University Libraries Stowell server.

\r

b) Read and agree to the conditions of use posted on the Washington State University Libraries Stowell server.

\r

c) If enhancing data retrieved from the Stowell datasets by adding new data for a geographic locality or localities, provide Washington State University with a digital copy of that new data in a standard format specified by Washington State University at the time of enhancement so that the new data will be ava\nilable to all subsequent Authorized Users.

\r

d) Not remove any copyright and other such proprietary rights notices placed on the data that they retrieve and use for publication or dissemination to other Authorized Users.

\r

e) Not disseminate data from the Stowell datasets to unauthorized users unless they have executed a separate agreement to do so with Leigh Stowell & Company.

\r

f) Cite the source of the data that they use in the form described on the Washington State\nUniversity Stowell Database Website.

\r
","citationRequirements":"

In all publications and reports entailing the use of the Washington State University Libraries' Leigh Stowell Datasets, please use the following:\r

\r

Data access services provided by the Washington State University Libraries to: Leigh Stowell and Associates US and Canadian Media Market Studies Digital Archive at Washington State University, organized and maintained by the Division of Governmental Studies and Services, College of Liberal Arts, Washington State University.

","depositorRequirements":"Authorized Users must cite the source of the data that they use in the form described on the Washington State University Stowell Database Website.","fileAccessRequest":false,"metadataBlocks":{"citation":{"displayName":"Citation Metadata","name":"citation","fields":[{"typeName":"title","multiple":false,"typeClass":"primitive","value":"Stowell Datasets Digital Archive: Denver, Colorado, USA"},{"typeName":"author","multiple":true,"typeClass":"compound","value":[{"authorName":{"typeName":"authorName","multiple":false,"typeClass":"primitive","value":"N/A"}}]},{"typeName":"datasetContact","multiple":true,"typeClass":"compound","value":[{"datasetContactName":{"typeName":"datasetContactName","multiple":false,"typeClass":"primitive","value":"Yusheng Lin"},"datasetContactAffiliation":{"typeName":"datasetContactAffiliation","multiple":false,"typeClass":"primitive","value":"Washington State University"},"datasetContactEmail":{"typeName":"datasetContactEmail","multiple":false,"typeClass":"primitive","value":"ylin1@wsu.edu"}}]},{"typeName":"dsDescription","multiple":true,"typeClass":"compound","value":[{"dsDescriptionValue":{"typeName":"dsDescriptionValue","multiple":false,"typeClass":"primitive","value":"

This is one of over 400 major media market \r consumer surveys which have been gifted to Washington State University (WSU) by \r Leigh Stowell & Company, Inc. of Seattle, Washington, USA. This is a market research firm \r which\nspecializes in providing newspapers, television affiliates and cable\noperators with market segmentation research pertinent to consumer purchasing \r patterns and the effective marketing of goods and services to program audiences. \r The data in the Stowell Archive were collected via random digit dialing and \r computer-aided telephone interviews (CATI). Most of the surveys focus on the \r marketing needs of mass media clients and contain demographics, psychographics, \r media exposure information, and purchasing behavior data about consumers in \r major metropolitan\nareas of the United States \r and Canada starting in 1989. The sample \r sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 \r observations per study. Data are available at the respondent level, and all \r observations are keyed to zip code or other geographic identifiers. Additional \r surveys are anticipated, with over twenty new media marke\nt studies being donated \r annually.

\r

The University's relationship with Leigh \r Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of \r WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John \r Pierce, former Dean of the WSU College of Liberal Arts over the course of a \r decade.

\r

DGSS collaborated with WSU Libraries \r Digital Services to process the gifted data files into this digital archive \r which features powerful search and download capabilities. Further refinement of \r the archive in accordance with the Data Documentation Initiative is progressing \r with support from the Office of the Provost, the College of Liberal Arts\r and the WSU Libraries.

\r

It is important to note that the year \r indicated by the study's title is the year that the original survey was \r published, and is not necessarily the year in which the interviews were \r conducted. Refer to the metadata field "Dates of Collection" to di\nscern the \r interview dates of each specific survey. Refer also to date fields within the \r data file itself.

"},"dsDescriptionDate":{"typeName":"dsDescriptionDate","multiple":false,"typeClass":"primitive","value":"2008-01-17"}}]},{"typeName":"keyword","multiple":true,"typeClass":"compound","value":[{"keywordValue":{"typeName":"keywordValue","multiple":false,"typeClass":"primitive","value":"psychographics
trust
property repairs
home ownership
medical care
health insurance
political ideologies
womens movement
banking
shopping
durable goods
education
furniture
food
leisure
occupation
restaurants
automobile ownership
research
personal income
radios
consumer behavior
television viewing
marketing
attitudes
public opinion
social values
biographical data
news media
consumer attitudes
consumer behavior
consumer purchases
newspapers
perceptions
products
social attitudes
media use"}}]},{"typeName":"publication","multiple":true,"typeClass":"compound","value":[{"publicationCitation":{"typeName":"publicationCitation","multiple":false,"typeClass":"primitive","value":"

Hendryx, M. \r S., Ahern, M. M., Lovrich, N. P., & McCurdy, A. H. (2002). Access to Health Care \r and Community Social Capital. Health \r Services Research, 37(1), 85-101.

\r

Moon, C. D., \r Lovrich, N. P., & Pierce, J. C. (2000). Political Culture in Canada and the \r United States: Comparing Social Trust, Self-Esteem, and Political Liberalism in \r Major Canadian and American Cities. Social \r Science Quarterly, 81(3), 826-836.

\r

Moon, C. D., \r Pierce, J. C., & Lovrich, N. P. (2001). Political Culture in the Urban West: Is \r It Really Different? State and Local \r Government Review, 33(3), 195-201.

\r

Pierce, J. C., \r & Lovrich, N. P. (2003). Internet Technology Transfer and Social Capital: \r Aggregate and Individual Relationships in American Cities.\r Comparative Technology Transfer and Society, 1(1), 49-71.

\r

Pierce, J. C., \r Lovrich, N. P., & Moon, D. C. (2002). Social capital and government performance: \r An analysis of 20 American cities. Public Performance and Management Review, 25, 381-397.

"}}]},{"typeName":"producer","multiple":true,"typeClass":"compound","value":[{"producerName":{"typeName":"producerName","multiple":false,"typeClass":"primitive","value":"Leigh Stowell & Company, Inc., Seattle, Washington, United States"}}]},{"typeName":"distributor","multiple":true,"typeClass":"compound","value":[{"distributorName":{"typeName":"distributorName","multiple":false,"typeClass":"primitive","value":"Division of Governmental Studies and Services"},"distributorAffiliation":{"typeName":"distributorAffiliation","multiple":false,"typeClass":"primitive","value":"Washington State Univeristy, Pullman, Washington, USA"},"distributorAbbreviation":{"typeName":"distributorAbbreviation","multiple":false,"typeClass":"primitive","value":"DGSS"},"distributorURL":{"typeName":"distributorURL","multiple":false,"typeClass":"primitive","value":"http://dgss.wsu.edu/Index.html"},"distributorLogoURL":{"typeName":"distributorLogoURL","multiple":false,"typeClass":"primitive","value":"http://content.wsulibs.wsu.edu/images/wsu-logo.gif"}}]},{"typeName":"dateOfDeposit","multiple":false,"typeClass":"primitive","value":"2008-01-22"},{"typeName":"timePeriodCovered","multiple":true,"typeClass":"compound","value":[{"timePeriodCoveredStart":{"typeName":"timePeriodCoveredStart","multiple":false,"typeClass":"primitive","value":"1989"},"timePeriodCoveredEnd":{"typeName":"timePeriodCoveredEnd","multiple":false,"typeClass":"primitive","value":"1997"}}]},{"typeName":"kindOfData","multiple":true,"typeClass":"primitive","value":["Survey data"]}]},"geospatial":{"displayName":"Geospatial Metadata","name":"geospatial","fields":[{"typeName":"geographicCoverage","multiple":true,"typeClass":"compound","value":[{"otherGeographicCoverage":{"typeName":"otherGeographicCoverage","multiple":false,"typeClass":"primitive","value":"United States and Canada"}},{"otherGeographicCoverage":{"typeName":"otherGeographicCoverage","multiple":false,"typeClass":"primitive","value":"Denver, Colorado"}}]},{"typeName":"geographicUnit","multiple":true,"typeClass":"primitive","value":["Media Market"]}]},"socialscience":{"displayName":"Social Science and Humanities Metadata","name":"socialscience","fields":[{"typeName":"universe","multiple":true,"typeClass":"primitive","value":["Individual residents of major media markets"]},{"typeName":"samplingProcedure","multiple":false,"typeClass":"primitive","value":"Random digit dialing methodology (RDD)"},{"typeName":"collectionMode","multiple":true,"typeClass":"primitive","value":["Computer Assisted Telephone Interviews (CATI)"]}]}},"files":[{"description":"Denver 1989. 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